# Johannes Nagl > CEO at Swat.io by day. Indie hacker by night. Always dad. ## About Johannes Nagl is the CEO Product at Swat.io, a bootstrapped SaaS company for social media management based in Vienna, Austria. He has over a decade of experience building and scaling SaaS products in Europe — without venture capital. He started as a programmer, grew through CTO into leadership, and now leads product and company strategy. He also builds indie projects on the side, including yetanother.one. ## Key Facts - **Role**: CEO Product at Swat.io - **Location**: Vienna, Austria - **Education**: Master's in Multimedia & Software Engineering, UAS Technikum Wien - **Focus areas**: Bootstrapping, SaaS, product leadership, team building, sustainable growth - **Tech background**: PHP, Laravel, TypeScript, PostgreSQL, AWS ## Links - Website: https://johannes.nagl.name - Side project: https://yetanother.one - LinkedIn: https://www.linkedin.com/in/johannesnagl/ - Bluesky: https://bsky.app/profile/johannes.nagl.name - Company: https://swat.io ## Career - **2011–present**: Swat.io — joined as 2nd employee, progressed from Project Manager → CTO → CEO → CEO Product - **2008–2011**: Büro DIE ANTWORT GmbH — Web Developer, Shareholder - **2008–2009**: Hagenberg Software GmbH — Developer, SharePoint Consultant - **2006–2007**: pmOne GmbH — Junior Consultant - **2004–2010**: siteworx.at — Freelancer ## Recent Publications & Talks - Apr 2026: "Vom Entwickler zum CEO" — Hello, again. Podcast - Oct 2025: "The Future of Social Media in 2026" — DMEXCO Podcast - Apr 2025: "Swat.io: 14 Jahre Bootstrapping auf 7,3 Mio EUR Umsatz" — Happy Bootstrapping Podcast - Oct 2023: "Social Media & AI: Do's and Don'ts" — Swat.io AI Academy - Aug 2023: "Content- und Community Management mit KI" — Digital Marketing Upgrade Podcast ## This Site This is a personal portfolio site. Single HTML page, no framework, no build step. Hosted on GitHub Pages at johannes.nagl.name.